Universal Music Group (UMG) has acquired Fame House, a digital marketing agency whose clients include artists, brands and festivals including Eminem, Pearl Jam, Mitchell & Ness and Electric Zoo.

Fame House will remain based in Philadelphia and continue to provide and expand on their services as an agency for Universal Music as well as third-party clients.

The acquisition of Fame House will advance UMG’s strategy to create commercial opportunities for its artists and labels through social media, consumer engagement, direct-to-consumer and direct-to-fan initiatives, said the company in a statement.

[Image courtesy: Fame House]