UCLA Anderson School of Management has launched an interactive business school alumni magazine designed exclusively as an iPad application. The free app for the redesigned publication, Assets Digital, is fully integrated in the iPad platform to provide users with a multi-dimensional and immersive storytelling experience.
Judy Olian (Dean, UCLA Anderson School of Management): Assets Digital leverages the iPad platform to offer mobile and interactive connectivity and convenience to our community of users, wherever they are in the world. We’re proud that it’s the first of its kind among business school publications.
Developed by the creators of the Fast Company iPad app, the new digital magazine uses Adobe Digital Publishing Suite, an integration of InDesign CS5 tools with additional Adobe Publishing Technologies.