Twitter has acquired Bluefin Labs, a social TV analytics company that provides data products to brand advertisers, agencies, and TV networks.
Ali Rowghani (Chief operating officer, Twitter): We believe that Bluefin’s data science capabilities and social TV expertise will help us create innovative new ad products and consumer experiences in the exciting intersection of Twitter and TV.
Twitter will honor existing Bluefin customer contracts, but we will not continue to sell Bluefin’s product suite beyond the existing contracts, says the company. Bluefin’s core team is based in Cambridge, MA, and will remain there.
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