Traitify, a provider of personalization solutions, including a personality API for businesses, has raised $4 million in Series A funding. The investment was led by Heritage Capital, Charles “Chip” Morris, and Thomas Hitchner among other individual investors.
Traitify’s core technology “combines big data and psychology to collect observable patterns in order to make smart predictions in terms of customer behavior, preferences and tendencies”, says the company. Traitify has raised over $8 million till date.
[Image courtesy: Traitify]