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TPG Growth And SurveyMonkey Partner To Acquire MarketTools

By TechTaffy Desk

TPG Growth, the middle market and growth equity investment platform of private investment firm TPG Capital, and SurveyMonkey have entered into a definitive agreement to acquire MarketTools, a provider of software and services for market research and enterprise feedback management (EFM). Financial terms of the transaction were not disclosed.

MarketTools is a privately held market research company whose products include Zoomerang, an online survey application; ZoomPanel, an online sample provider; TrueSample, a data quality assurance technology; Research Solutions, a custom market research provider; and CustomerSat, an enterprise feedback management platform.

Under the terms of the agreement, TPG will acquire MarketTools and transfer the Zoomerang, ZoomPanel and TrueSample businesses to SurveyMonkey in exchange for a minority stake in SurveyMonkey. TPG will separately retain and expand the Research Solutions and CustomerSat businesses.

The transaction is expected to close in January 2012.

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