[Techtaffy Newsdesk]

The New York Times and Flipboard are collaborating to deliver New York Times content, designed and formatted for reading on Flipboard for iPad and iPhone. The New York Times on Flipboard will be available starting Thursday, June 28.

For The New York Times, it marks the launch of NYT Everywhere, a new strategy designed to expand its reach to users on third-party platforms. It is the first time that The Times has offered paid subscribers full access to its content off a Times platform.

For Flipboard, this is the first time readers can access premium content from a publisher within the Flipboard user experience. Flipboard designed this authentication and navigation experience specifically for The New York Times.

Following authentication by Flipboard, Times subscribers will have full access to all content including full articles, videos, photo slideshows and blogs. By tapping on The New York Times logo, readers will be able to browse stories from various New York Times sections, everything from Politics to Business to Style. As with other New York Times news applications, the Top News section of the app is free to all.