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TechForward Awarded $27M In Best Buy Lawsuit

[Techtaffy Newsdesk]

A California jury has awarded TechForward $22 million in damages for the improper use of TechForward’s trade secrets by Best Buy and two of its subsidiaries relating to TechForward’s Guaranteed Buyback Program.  The court  awarded TechForward an additional $5 million in punitive damages.

TechForward, a small, California-based start-up company, filed its lawsuit, TechForward, Inc. v. Best Buy Co., Inc., et al. in the United States District Court for the Central District of California in 2011, claiming that Best Buy misappropriated TechForward’s trade secrets relating to TechForward’s Guaranteed Buyback Program. The Guaranteed Buyback Program had been implemented with other national consumer electronics retailers around the country.

Under the Guaranteed Buyback Program, the consumer electronic retailer’s customers pay for the right to redeem newly purchased electronic devices at a future date in exchange for store credit that represents a percentage of the original purchase price that can be used toward the purchase of another device.

TechForward claimed that Best Buy, after months of working with TechForward to implement the program in Best Buy stores, misappropriated TechForward’s trade secrets and launched its own buyback program without TechForward.  Best Buy announced the launch of its program in February 2011 with great fanfare with a Super Bowl commercial featuring Justin Bieber and Ozzy Osbourne.

Jade Van Doren and Marc Lebovitz founded TechForward in 2006. Major investors included New Enterprise Associates and First Round Capital. TechForward was sold to SquareTrade in April 2012.

 

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