Investors in this round of financing include Guggenheim Partners (Billboard, C3, Variety Magazine), Baseline Ventures (Task Rabbit, Instagram), True Ventures (Schematic Labs, Automattic) AOL Ventures (bit.ly, Solve Media) and Tekton Ventures (Seamless Receipts, DoodleDeals). Additionally, the company has attracted Internet and music industry advisors John Battelle, Marc Geiger, Ian Rogers, Paul Bricault and Ted Rheingold and angel investors Andrew Anker, Mich Mathews, Michael Kassan and Mike McGinley.
TastemakerX is social gaming platform that allows users to build portfolios of personal tastes and share it to their social graph. The TastemakerX Music mobile app enables fans to discover artists, trends and inspiration; compete against other tastemakers; and share experiences through geo-tagging, commentary and photo sharing. TastemakerX is a San Francisco-based company founded by Marc Ruxin and Sandro Pugliese in August 2011. The company founders both started their careers in the A&R department at EMI records in the early 1990s.