Oracle has entered into an agreement to acquire Vitrue, a cloud-based social marketing and engagement platform. The terms of the agreement were not disclosed, but...

American Express and Zynga have launched the Zynga Serve Rewards, a new program that is tied to the Serve digital wallet. FarmVille allows players to cultivate...

Neal Sample will join the American Express technology team responsible for its digital commerce platform, Serve. Mr. Sample most recently served as the CTO of X.commerce,...

Intellectual Ventures has entered into a license agreement with American Express. As part of the agreement, American Express has access to IV’s portfolio of...