[Techtaffy Newsdesk]

T-Mobile is now the ‘Official Wireless Sponsor’ of Major League Baseball (MLB). This marks the first time in more than a decade that MLB has partnered with a major wireless provider.  The multi-year, multimillion-dollar partnership, was announced at the International CES, currently under way in Las Vegas, Nevada.

T-Mobile will work with MLB and its digital media and technology company, MLB Advanced Media (MLBAM), and provide MLB with a new On-Field Communication System. The first use of this technology will be in a wireless voice system connecting managers in select Major League dugouts to coaches in bullpens. This dugout-to-bullpen system will start to roll out later this year.

The T-Mobile investment in baseball is a comprehensive, multifaceted marketing approach, says the company, that will include partnerships with national broadcast partners FOX, Turner, MLB Network, and ESPN. T-Mobile will be the presenting sponsor of ESPN’s Wednesday Night Baseball, including on-air, digital and mobile sponsorship initiatives, in addition to features on ESPN’s Baseball Tonight.

T-Mobile and MLB also will develop marquee media opportunities and marketing extensions at events throughout the year, as well as local sponsorships with select MLB Clubs.

Currently, T-Mobile is a sponsor of the Pittsburgh Pirates and the Seattle Mariners.

[Image courtesy: MLB]