SugarCRM has appointed Jennifer Stagnaro as new senior vice president of Marketing. Ms. Stagnaro will be leading SugarCRM’s branding and marketing initiatives, including product marketing, corporate communications, content marketing, demand generation, and the company’s go-to-market strategy.

Most recently, Ms. Stagnaro held leadership positions for Immersion and Audience. As executive director for the Meth Project, she drove a large-scale youth prevention program through digital marketing campaigns that reduced teen Meth use by more than 50% in the states that it served, according to a statement by SugarCRM.

Ms. Stagnaro began her career in enterprise software with Red Brick Systems, Oracle,  and Procter & Gamble. She holds an AB in Applied Math with a concentration in Computer Science from Harvard University.