Sugar, an online media and commerce company, has entered into an agreement to acquire San Francisco-based Circle of Moms, one of the largest social networks for moms and moms-to-be. The size of the acquisition was not shared.
Originally launched on Facebook in 2008, Circle of Moms serves a community of 6 million moms connected together around quality content, trusted advice and topical conversations.
Upon the close of the acquisition, Circle of Moms will become a wholly owned subsidiary of Sugar Inc. and will continue to operate independently. Co-founder and CEO of Circle of Moms Ephraim Luft will remain in his current role, reporting to Sugar Inc. Co-founder and CEO Brian Sugar.