Zcruit, a sports analytics company started by Northwestern University undergraduate students, that uses predictive analytics to optimize the recruiting process for college football programs, has been acquired by Reigning Champs, a California-based digital network for student athletes, parents, coaches and colleges.

The deal marks the first acquisition of a company incubated at The Garage, Northwestern’s hub for student entrepreneurship and innovation.

Zcruit, which will become a wholly owned subsidiary of Reigning Champs, will retain its name and operate out of a Chicago-based office.

[Image courtesy: Northwestern University]