SteelHouse  has closed $6.3 million in Series B funding from Greycroft Partners, Rincon Venture Partners, Lighthouse Venture Group  and joins original investors Baroda Ventures and Ron Conway / SV Angel.

Mark Douglas (CEO, SteelHouse): The next 12 months will be the most exciting year in our company’s history.

SteelHouse is into behavioral commerce, enabling online retailers to deliver offers to their shoppers based on their distinct shopping personalities and buying behaviors. Steelhouse investors include Ron Conway, and venture capital firms Baroda Ventures, Greycroft Partners, Rincon Venture Partners and LightHouse Venture. Behavioral Commerce helps e-commerce companies give different shoppers different offers based on their shopping personalities and buying behaviors.