Movies on demand are now available on all WiFi-equipped Southwest Airlines aircraft for only $5 per movie, per device.

In 2012, Southwest became the only airline in the world to stream live television directly to customers’ personal devices. Now, in addition to eight channels of live news and sports, passengers can also select on-demand episodes of popular television shows.

The majority of Southwest customers now have access to WiFi, movies on demand, and an upgraded television offering.

As of February 6, all Southwest Boeing 737-700 and 737-800 aircraft were equipped with Row 44 satellite technology that enabled these entertainment offerings/services.  This represents nearly 75 percent of all Southwest aircraft, which completes the retrofit installations.  Moving forward, all new deliveries and AirTran conversions will enter service with Row 44 technology installed.