[Techtaffy Newsdesk]

Digital advertising technology company SocialVibe has appointed Todd Tappin as chief executive officer. Mr. Tappin joined SocialVibe in June 2010 as its chief operating officer and chief financial officer and will now be responsible for overseeing all of SocialVibe’s business operations across a global business team.

Mr. Tappin was the founding CFO of Overture. During his six years as CFO at Overture, Mr. Tappin led the company from a start-up to over $1 billion in annual revenue, with 1,400 employees, and operations in nine countries. Overseeing all of Overture’s strategic planning, finance, legal and M&A functions, Tappin led Overture’s initial public offering in 1999 as well as its secondary public offerings. He was also instrumental in the company’s international expansion and co-led the sale of the company to Yahoo in 2003 for $1.8 billion.

Prior to SocialVibe, Mr. Tappin was a managing director of The Gores Group, a private equity firm. Earlier in his career, he was one of the youngest vice presidents of News Corporation, where he spent six years as a senior executive and ultimately held three simultaneous positions as the senior vice president of Finance for Twentieth Century Fox Home Entertainment, the senior vice president of Finance for Fox Interactive, and general manager for Twentieth Century Fox Home Entertainment, Canada. Mr. Tappin began his career at Deloitte, Haskins and Sells.