[Techtaffy Newsdesk]

Brandwatch, a social media monitoring company, has closed a $6 million investment led by Nauta Capital. Carles Ferrer, general partner at the venture capitalist firm will join the Brandwatch board, along with Al Sisto, venture partner, who will join as an observer. Gorkana Group has also further increased its investment as a key stakeholder in the company.

Founded in 2007 by Giles Palmer, Brandwatch is based in Brighton, UK, with offices in New York and Germany. Expansion includes the development of the US and EMEA and targeting of the LATAM and SE Asia markets.

Since its launch in August 2007, Brandwatch has acquired more than 300 clients and several thousand users, including global brands and agencies such as HSBC, DDB, Ipsos and Mediacom, says the company.