ShareThis has released a list of the top ranking sites on its Social Quality Index in the categories of travel, sports and fashion. The ShareThis standard measures social engagement for the independent Web by deriving a raw social traffic score from a site’s outbound share and inbound clickback traffic compared to page views. By ranking publishers across 27 key content categories based on the power of their social audiences, ShareThis’ SQI allows publishers and advertisers to benchmark content against the broader measure of social quality spanning the more than 1 million sites and more than 15 billion social signals that comprise ShareThis, says the network.
“In essence, the SQI levels the playing field for publishers,” said Kurt Abrahamson, CEO of ShareThis. “Just because a site is small in terms of its reach doesn’t mean it doesn’t stack up when it comes to social activity. In fact, some of our smallest publisher partners have the most loyal, and social, audiences. It’s about time that captivating publishers, large or small, reaped the rewards of the social audiences they inspire to share every day.”
The following lists include publishers that scored at the top of ShareThis’ Social Quality Index: