By Joan Bennett is celebrating Sexiest Man Alive 2011 with ‘Funny is the New Sexy’campaign just launched on People’s Facebook page.

TV funny guys Joel McHale (NBC/Community, E!/The Soup), Ty Burrell (ABC/Modern Family), Seth MacFarlane (FOX/Family Guy), and Kevin Hart (Guest star, ABC/Modern Family) have created exclusive videos “sexifying” everyday tasks as part of the campaign.

Wait. Where is Barney Stinson?