Samsung Electronics America has appointed Fred Crespo as director of Technology and Business Development in the Hospitality Sales and Marketing Group. Samsung’s hospitality business caters to the hotel, hospital and cruise industries.

In his newly created role at Samsung, Mr. Crespo will focus on emerging technologies in the hospitality sector, with a focus on creating and delivering interactive guest room experiences.

Mr. Crespo was most recently vice president of Information Technology for Rosewood Hotels & Resorts, where he was responsible for overseeing all day-to-day corporate IT operations as well as technical leadership and direction for all Rosewood properties.