Social analytics company DataSift is partnering with Tumblr, and adding the blogging service as a data source. The collaboration will enable organizations to run sentiment analysis on the more than 5.5 billion global Tumblr interactions that happen each month.
Derek Gottfrid (VP, Product, Tumblr): Brands have turned to Tumblr for new ways to connect with highly engaged users and engage in brand storytelling. Through this partnership with DataSift, we’re delighted to enable these brands and agencies to unlock new insights about the audience that is consuming and sharing their creative content.
Tumblr data will be available to DataSift subscribers, including both real-time as well as historic data.
[Image courtesy: Tumblr]