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Qualcomm to use Adobe suites as part of digital strategy

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Qualcomm has announced a collaboration with Adobe for digital strategy, where the company says it will adopt Adobe Experience Cloud, including the Experience Platform.

Combined with Adobe Experience Platform, Qualcomm will leverage Adobe’s Real-Time Customer Data Platform, Journey Optimizer and Customer Journey Analytics. Qualcomm is also expanding its use of Marketo Engage, according to the companies.

[Image courtesy: Qualcomm]

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