[Techtaffy Newsdesk]

Scott W. Hardy has been appointed CEO of  Polaroid. Mr. Hardy’s elevation to CEO is effective immediately, and he will also retain his title of President. In this role, Mr. Hardy assumes responsibility for the strategic direction for the company moving forward.

Bobby Sager (Board chairman, Polaroid): We didn’t buy Polaroid simply to take a walk down memory lane.

Mr. Hardy has been the president of Polaroid since 2009. Prior to joining Polaroid in 2004,  he held various leadership positions at Dell; most recently leading product marketing for Dell Displays. Before joining Dell, Mr. Hardy worked in product marketing at Intel.

Mr. Hardy holds an MBA from the Marriott School at Brigham Young University and a Bachelor of Arts in Mandarin Chinese from BYU.

[Image Courtesy: MIT Museum, Polaroid]