By Vikram Sethi
Playboy Enterprises Inc. (PEI) and Manwin have closed their deal relating to PEI’s television and digital businesses. Under the label Playboy Plus Entertainment, Manwin will now manage PEI’s online branded assets and is licensed to run Playboy TV worldwide. Playboy Plus Entertainment will operate television, radio and online out of Los Angeles, London and Montreal. In addition, Manwin has acquired PEI’s non-branded adult television and online assets.
PEI will collaborate with Manwin’s Playboy Plus Entertainment on content creation and brand management oversight, and PEI will continue to manage its social media platforms, new digital ventures business, and Alta Loma Entertainment.
Manwin’s Playboy Plus Entertainment plans to launch a revamped version of www.playboy.com with a massive international campaign, and introduce new content and programming to Playboy TV.
(Vikram Sethi is editorial intern with techtaffy.com. He can be reached at [email protected])