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Persado Raises $15M

By TechTaffy Desk

Persado has raised $15 million in Series A funding, led by Bain Capital Ventures.

The company says it plans to use the capital to expand its sales and marketing efforts, more than double its spend on R&D, and establish a new headquarters in New York City.

Persado provides marketing software through a managed SaaS platform to leading enterprise and Internet consumer marketers.

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