TechTaffy

tech:

taffy

Pepsi Splashes Into Social Networking

By TechTaffy Desk

By Sudarshana Banerjee

Pepsi unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse.  Both platforms will initially focus on FOX’s The X Factor and will drive social engagement around other Pepsi entertainment properties in the future.

Pepsi Pulse is a real-time digital visualization of the conversations taking place on the social web around key Pepsi entertainment properties. The platform shapes the volume of social data into a visual storyline and gives consumers a forum to follow the ‘pulse’ of a certain topic or individual in real-time.

Pepsi Sound Off allows The X Factor fans to connect with each other and incorporates gaming mechanics to enhance the social TV experience. Users log-on to Sound Off using their existing Facebook or Twitter accounts and have the option to communicate solely on Sound Off or share their thoughts on other social media platforms.

PepsiCo partnered with Gigya for the ventures. For Sound Off, Pepsi is leveraging Gigya’s social technology, including its Social Login, Game Mechanics and Comments and Activity Feed plugins.

Shiv Singh (Global Head, Digital, PepsiCo Beverages):We live in a world where people naturally watch a TV show and engage on-line about it – in real time.

(Sudarshana Banerjee is consulting editor with techtaffy.com. She can be reached at [email protected].)

 

 

Just in

Series E

Vercel raises $250M

San Francisco-based Vercel, a frontend cloud platform provider, has secured $250 million in Series E funding, bringing the company's valuation to $3.25 billion.
Series A

Worky raises $6M (Mexico)

Mexico City-based Worky, a provider of HR and payroll software solutions for Mexican companies, has closed a $6 million Series A financing round.
Industry

Amazon announces $1.31B investment in France

Amazon has announced a new investment of about $1.31 billion (€1.2 billion) in France, which the company says will lead to the creation of over 3,000 permanent jobs in the country.
Around the web

Amazon Web Services CEO Adam Selipsky to step down — CNBC

Adam Selipsky, CEO of Amazon’s cloud computing business, will step down from his role next month. Matt Garman, senior vice president of sales and marketing at Amazon Web Services, will succeed Mr. Selipsky after he exits the company June 3, writes Annie Palmer. 
AI

Palo Alto Networks, Accenture expand alliance to offer generative AI services

Palo Alto Networks and Accenture have announced the expansion of their strategic alliance to provide new offerings that combine Palo Alto Networks' Precision AI technology with Accenture's secure generative AI services.