Internet attention analytics platform Parse.ly, has closed a $6.8 million Series B round. Existing investors Grotech Ventures and Blumberg Capital lead the round, with participation from Felton Group, FundersClub, and DreamIt.

In recent years, Parse.ly has expanded beyond media clients like Hearst, Time, Condé Nast, Wall Street Journal, and Bloomberg, to  consumer brands including HelloFresh, TravelZoo, and Ben & Jerry’s, according to the company.

[Image courtesy: Parse.ly]