Electronics giant Panasonic has renewed its global advertising contract with Brazilian national soccer team and FC Barcelona player, Neymar da Silva Santos Junior. Neymar Jr. will appear in new advertisements for the company’s B2B solutions to be rolled out in 193 countries and regions, starting in Japan from July 22, 2013.
By sponsoring Neymar Jr., who is popular all over the world, Panasonic is aiming to develop a youthful, dynamic and swift global brand image, says the company.
In March 2010, Panasonic became the first Japanese company to sign an advertising contract with Neymar Jr. In April 2011, the company and Neymar Jr. signed a two-year global contract, and Neymar Jr. became the global publicity character for the company, including its work with the London 2012 Olympic Games.
In anticipation of the Rio 2016 Olympic Games, a four-year contract from April 2013 to March 2017 has been signed, and Neymar Jr. will act as the global ambassador for the company in its B2C and B2B business promotional activities, advertising activities for the Rio 2016 Olympic Games, CSR activities, including its eco activities and activities for the development of the next generation, as well as other activities.
[Image courtesy: Panasonic]