tech:

taffy

Oracle Acquires Involver

[Techtaffy Newsdesk]

Oracle has entered into an agreement to acquire Involver, a provider of SML (Social Markup Language), Visual ML, and a social marketing platform. The transaction is expected to close in the summer of 2012. Oracle and Involver will continue to operate independently until the transaction closes; at which point the Involver management and employees are expected to join Oracle.

Social Markup Language (SML), a phrase coined by the Involver team, allows developers to add social capabilities to applications using HTML, CSS or JavaScript. The SML infrastructure generates the HTML and Javascript for social tags running on the server side, without the support of back-end developers. Over a million brands and agencies, including Target, Facebook, Razorfish and Best Buy, use Involver, according to its corporate website.

Involver was founded in 2007. Investors include Bessemer Ventures, Cervin Ventures and Western Technology Investment (WTI).

This is Oracle’s third acquisition in the social media space this year, and the fourth company purchased so far this year.

You may also be interested in:

[Image Courtesy: Involver]

 

Also see:

TransUnion to acquire Neustar for $3.1B

TransUnion has signed a definitive agreement to acquire Neustar from a private investment group led by Golden Gate Capital and with minority participation by GIC.

Huvr raises $5M

Huvr, a cloud-based industrial asset management solution company, has raised $5 million.

American Express acquires fintech company Kabbage

American Express has entered into an agreement to acquire Kabbage, a financial technology company that provides cash flow management solutions to small businesses.

AP to equip visual journalists globally with Sony imaging products

Sony and The Associated Press (AP) have inked a collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists globally.

Equifax acquires Ansonia

Equifax has acquired Ansonia, a provider of business credit, collections, and account receivable data used by financial institutions, creditors, and businesses focused on the transportation and logistics industries.