New participants in funding Optimal include DoubleRock, The Social Internet Fund, Siemer Ventures, Signal Ventures, John Pappajohn, Warren Adelman (former CEO of GoDaddy), Social Starts, James Altucher and Silicon Valley Bank.
Existing Series A investors Neu Ventures (Jerry Neumann), Stonnington Asset Allocation Fund, and WGI Group (led by Mike Walrath, the founder and former CEO of Yahoo Right Media, and Noah and Jonah Goodhart) also participated in the funding round.
As part of its Series B, James Altucher (independent) and Suraj Kumar Rajwani (DoubleRock) are joining the company’s board of directors. The company is also hiring Paul Suh as CFO.
Optimal is a member of Facebook’s Preferred Marketing Developer (PMD) program and is based in San Francisco, with offices in Palo Alto, New York, and Chicago.