tech:

taffy

OpenX Closes $22.5 Million Series E Funding

OpenX Logo 8.20.10

[Techtaffy Newsdesk]

Digital and mobile advertising technology company OpenX has completed a $22.5 million Series E funding round. New investor Samsung Venture Investment led the round, with existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui Global Investment,  and Presidio Ventures also participating.  This brings the total investment in OpenX to more than $70 million.

OpenX says it will use the funds to accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.

OpenX is based in Los Angeles, and is backed by investors including Accel Partners, Index Ventures, SAP Ventures, Samsung Venture Investment, Mitsui Global Investment, and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation.

In 2012, OpenX  acquired two companies, LiftDNA and JumpTime. The company also doubled its team to more than 260 employees, expanded to five datacenters on three continents, and opened new offices in New York, London and Tokyo as well as opening a new 45,000 square foot headquarters in Los Angeles.

Just in

Generative AI arrives in the gene editing world of CRISPR — NYT

New AI technology is generating blueprints for microscopic biological mechanisms that can edit your DNA, pointing to a future when scientists can battle illness and diseases with even greater precision and speed than they can today, writes Cade Metz.

Mark Zuckerberg says Meta will offer its virtual reality OS to hardware companies, creating iPhone versus Android dynamic — CNBC

Meta will partner with external hardware companies, including Lenovo, Microsoft and Asus, to build virtual reality headsets using the company’s Meta Horizon operating system, writes Kif Leswing. 

Windows 11 Start menu ads are now rolling out to everyone — The Verge

Microsoft is starting to enable ads inside the Start menu on Windows 11 for all users, writes Tom Warren.