Global Microsoft smartphone shipments grew 36 per cent sequentially to reach 2.7 million units in the fourth quarter of 2011. Nokia captured top position as the world’s number one Microsoft smartphone vendor for the first time ever.
Global smartphone shipments using the Microsoft operating system grew 36 percent sequentially to reach 2.7 million units in Q4 2011. Microsoft smartphone shipments remain tiny, but they are showing tentative signs of growth, according to research from Strategy Analytics.
Nokia overtook HTC and others to become the world’s largest Microsoft smartphone vendor with 33 percent market share. Nokia’s global Microsoft smartphone shipments hit 0.9 million units, as distribution of its Lumia family expanded across numerous countries and operators.
An expanded portfolio of Windows Phone 7 models such as the Lumia 800, an increased retail presence and highly visible marketing campaigns across several European and Asian countries drove Nokia’s growth.
Nokia’s Microsoft smartphone growth during the quarter was achieved partly by capturing market share from HTC. This is a challenging development for HTC because it is also losing ground to Samsung in the Android segment. HTC is now at risk of being caught in a pincer movement between two giants of Samsung in Android and Nokia in Microsoft, and HTC must move with urgency to address the problem, says Tom Kang, director at Strategy Analytics.