Nikon has launched an interactive experience for photographers on Facebook. My Nikon World is an application that rewards users for taking photos.

User participation will be rewarded with community points and digital badges for uploading photos and participating within the community, says Nikon. The experience will include contributions from Nikon professional photographers as well, who will issue challenges for users.

Users will also be able to create an online photographer profile and personal gallery where they can track their participation, feature their favorite photos and share their visual victories.

Lisa Baxt (Associate general manager, Communications, Nikon): Photography is now a social experience, people want to share their stories, creativity and accomplishments through imagery online.  

The photo gallery on My Nikon World will be able to be sorted and viewed through filters including category, subject matter and Nikon equipment used. 

[Image courtesy: Nikon]