TechTaffy

tech:

taffy

Nielsen, NM Incite Acquire SocialGuide

By TechTaffy Desk

[

Techtaffy Newsdesk]

Nielsen, and NM Incite, a joint venture between Nielsen and McKinsey & Company,  has acquired SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions.

SocialGuide is a real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs. SocialGuide will be integrated immediately into NM Incite, the hub of Nielsen’s social media measurement and analytics efforts.

Terms of the acquisition were not disclosed.

 

Just in

AI

OpenAI introduces new enterprise features

OpenAI announced new features aimed at enterprise users on Tuesday, at the wake of Meta's recent LLama 3 announcement.
Around the web

Oracle is moving its world headquarters to Nashville to be closer to health-care industry — CNBC

Oracle Chairman Larry Ellison said Tuesday that the company is moving its world headquarters to Nashville, Tennessee, to be closer to a major health-care epicenter, writes Ashley Capoot.
Industry

Square expands offline payments globally

Payment processing company Square has announced the expansion of its offline payments feature to all hardware devices and countries.
Around the web

U.S. bans noncompete agreements for nearly all jobs — NPR

The Federal Trade Commission narrowly voted Tuesday to ban nearly all noncompetes, employment agreements that typically prevent workers from joining competing businesses or launching ones of their own, writes Andrea Hsu. 
AI

The Coca-Cola Company commits $1.1B to Microsoft Cloud and AI partnership

The Coca-Cola Company and Microsoft announced a five-year partnership on Tuesday. As part of the collaboration, Coca-Cola has committed $1.1 billion to Microsoft Cloud and generative AI capabilities.