[Techtaffy Newsdesk]

Nielsen, a provider of information and insights into what consumers watch and buy, has acquired Vizu, a technology company that enables advertisers and publishers to assess and optimize online advertising effectiveness. This acquisition will build on Nielsen’s online and cross-platform advertising campaign measurement and advertising solutions by adding real-time online effectiveness measurement, says the company.

Vizu’s Ad Catalyst will be immediately available as part of Nielsen Cross-Platform Campaign Ratings and the Brand Effect suite.

[Image Courtesy: Vizu]