Sony Electronics has unveiled an integrated brand campaign, called One Sony Be Moved. The campaign is expected to reach over 1.5 billion advertising impressions, says Sony. The campaign highlights Sony’s One Sony corporate philosophy and includes elements from all sister companies, spanning Electronics, Sony Computer Entertainment, Sony Pictures Entertainment, Sony Music and Sony Mobile.
Michael Fasulo (President and COO, Sony Electronics): Technology is an extension of how we live our lives and the One Sony ‘Be Moved’ campaign tells individual stories of artists and engineers coming together to create experiences that make you feel more.
The campaign was developed in partnership with independent advertising agency Wieden+Kennedy, based in Portland, Oregon. Global media agency Universal McCann, providing the media planning and buying services.
[Image courtesy: Sony]