NETFLIX, INC. TELEVISION EXPERIENCENetflix has launched a new look and more immersive experience for Netflix on TVs.

The new design was created specifically for the big screen, featuring multiple cinematic images for each title along with descriptions, and more personalized details on why Netflix suggests it. The new TV experience rolls out simultaneously across multiple devices that deliver Netflix to a TV screen.

Netflix members collectively watch more than a billion hours of Netflix a month, most of that on a TV, according to the company.

[Image courtesy: Netflix]