[Techtaffy Newsdesk]

Cindy Holland will assume a new role as vice president of Original Content and vice president of Content Acquisition Jason Ropell will oversee television content licensing for the U.S. market, says Netflix.

Ms. Holland, a 10 year Netflix veteran, will be responsible for acquiring and launching original series for the over 25 million Netflix global members, while Mr. Ropell, who joined Netflix last year, will assume Holland’s former responsibilities for managing TV licensing relationships in the company’s largest market.

Previously, Ms. Holland oversaw domestic TV licensing for Netflix after starting her career at the company in DVD acquisition. Before Netflix, she held various business and creative development roles at e-commerce startup Kozmo.com and for film production companies including Mutual Film Company and Baltimore/Spring Creek. Ms. Holland is a graduate of Stanford University.

Before joining Netflix in March 2011, Mr. Ropell was vice president, Business Development at NBCUniversal, executive director, Business and Legal Affairs, for Comcast Entertainment Group, and legal counsel for Corus Entertainment. Mr. Ropell is a graduate of Osgoode Hall Law School and The University of Toronto – Trinity College.

Earlier this year, Netflix premiered its first original series, the Norwegian fish-out-of-water story, “Lilyhammer,” staring Steven Van Zandt, and in 2013 will launch four more.