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Netflix Gets Social, Adds Facebook Integration

netflix_socialNetflix streaming members in the U.S. can now link their Netflix account to Facebook. The Netflix/Facebook integration lets Netflix members see what their friends have watched. Members also automatically share what they watch within Netflix, and can optionally share what they’ve watched to Facebook.   

Tom Willerer (Vice president, Product Innovation, Netflix): Through the Netflix/Facebook integration we want to let Netflix members express themselves on Facebook, and provide a digital version of the proverbial water cooler.

Netflix has offered social features to its international members for more than a year. The introduction of Facebook integration in the U.S. became possible when Congress updated a video sharing law earlier this year.

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