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NeoMedia Licenses Mobile Barcode Patents To Kraft

By TechTaffy Desk

[Techtaffy Newsdesk]

Mobile barcode solutions company NeoMedia Technologies has granted Kraft Foods Group, a worldwide, non-exclusive license to its patents related to mobile barcode resolution. In addition, Kraft has selected NeoMedia as an approved vendor for mobile barcode management solutions.

Laura Marriott (CEO, NeoMedia): Consumer brands continue to turn to barcode technology as an effective way to engage with consumers.

NeoMedia’s Intellectual Property (IP) portfolio consists of over 74 patents awarded and pending worldwide.

[Image courtesy: Kraft]

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