Misfit Wearables unveiled its first product, the Misfit Shine, a wireless, physical activity tracker on Indiegogo. The Misfit Shine is an all-metal disc that tracks physical activity and calories burnt. It can be synced by placing on an iPhone.
Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and CTO of AgaMatrix, and have Founders Fund and Khosla Ventures as lead investors. Other investors include Norwest, OATV, Max Levchin, and incTANK.
[Image courtesy: Misfit]