Misfit-Flash

Misfit, makers of the Shine fitness and sleep monitor, have launched its second wearable product, Misfit Flash. While the Shine costs $99, Flash, also a fitness and sleep tracker, costs $50. Like Shine, Flash does not need charging. It is crafted out of soft-touch plastic, and waterproof to 30 meters. Flash syncs wirelessly with the Misfit App on iOS and Android phones.

Flash was created in partnership with Coca-Cola Company. Misfit was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix.

[Image courtesy: Misfit]