[Techtaffy Newsdesk]

Microsoft entertainment partners, including ESPN, as well as CBS Interactive, GameSpot and Last.fm, Manga Entertainment and MUZU.TV, are the latest to join the growing roster of advertising partners on Xbox LIVE. Advertisers are able to purchase standard 15- and 30-second spots across the Xbox LIVE Run of TV Apps.

Since 2010, the advertising spending on Xbox LIVE has increased by 142 percent, says Microsoft. Xbox LIVE Gold members in the U.S. spend an average of 84 hours a month on Xbox LIVE. Entertainment app usage has more than doubled year over year. For the first time on Xbox LIVE in the U.S., entertainment app usage has surpassed online multiplayer gaming.

[Image Courtesy: Microsoft]