Former Hewlett Packard Enterprise (HPE) CEO Meg Whitman is joining NewTV, a media platform incubated at WndrCo and founded by former Disney chairman Jeffrey Katzenberg; as the company’s new chief executive. Ms. Whitman will be headquartered in Los Angeles.

The company, tentatively named NewTV, expects to bring storytelling to mobile, in bite-sized formats of 10 minutes or less. Mr. Katzenberg will serve as chairman of the company.

Ms. Whitman served as president and CEO for HPE from 2011 through 2015, and continues to serve on the board of the company. She also served as president and CEO of eBay from 1998 to 2008. Ms. Whitman has also held executive-level positions at Procter and Gamble, Hasbro, Disney and Bain.

Ms. Whitman currently serves as a director for Dropbox, Procter & Gamble, Teach For America, and Nature Conservancy.

[Image courtesy: HPE]