Liftopia, an online retailer of lift tickets and mountain resort activities, has raised $1.3 million in a round led by First Round Capital. New investors Dave Morin and Chris Sacca also participated, along with existing investors and travel technology veterans Erik Blachford and Sam Shank. This brings Liftopia’s total capital raised to nearly $3 million.

Liftopia was founded by Evan Reece and Ron Schneidermann, who worked together at Hotwire.com. The company recently kicked off its pre-season sale with more than 60,000 deals, some of which were 90 per cent off.