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LBi Hires Christine Peterson As Media Director

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LBi, a global marketing and technology agency, has hired Christine Peterson as the new Director of Media. Peterson’s hire is effective immediately, and she will work out of the New York office, reporting to LBi US President Judith Carr.

Peterson comes to LBi from Publicis Modem, where she was vice president, group media director and oversaw the General Mills account.

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