IBM and Kvarøy Arctic (pronounced “Kwa-ray”), a producer of Norwegian farmed salmon, are working together as part of the IBM Food Trust to enhance the traceability of its Arctic salmon, the organizations said in a statement.
Kvarøy Arctic is enabling corporate buyers, including Whole Foods Market stores in the U.S. and Canada, and restaurants to scan a QR code which will provide a provenance history for the Arctic salmon and the feed it was raised on, says the companies.
The buyers will also be able to download images and video of the farms and see for themselves the conditions and animal welfare standards that Kvarøy Arctic upholds.
Kvarøy Arctic says it also plans to introduce a consumer app to provide insight into the quality and sustainability of their seafood.
Atea, a provider of IT infrastructure solutions in the Nordic and Baltic region, is working with Kvarøy Arctic as the systems integrator.