[Techtaffy Newsdesk]

Eastman Kodak has entered into an agreement with Shutterfly for the proposed sale of certain assets of its Kodak Gallery on-line photo services business for $23.8 million. The terms of the agreement include the transfer of Gallery customer accounts and images in the U.S. and Canada to Shutterfly. The agreement comprises the initial, stalking horse bid in a Court-supervised auction process under Section 363 of the U.S. Bankruptcy Code.

Under the terms of the Agreement, Kodak will seek U.S. Bankruptcy Court approval of sale and auction procedures by late March. Other potential buyers may submit alternative bids to Kodak and seek to establish the superiority of their alternative bid. Kodak is targeting completion of the sale process this spring.

Kodak will give customers who do not want their photos transferred to Shutterfly the opportunity to opt out of the transition process.