Julie Bauer has been appointed president of Panasonic Consumer Electronics, the consumer sales division of Panasonic in North America.

Ms. Bauer, a Wisconsin native, has held senior level positions in direct marketing, online strategy, e-commerce and multichannel transformation with Guthy-Renker, Mattel, and Best Buy.

Ms. Baeur earned a B.S. in Business and Marketing from the University of Wisconsin and an MBA in Marketing and Business from the University of Saint Thomas in St. Paul, MN.