Satellite services provider Intelsat and India’s Jain TV Group’s Noida Software Technology Park Limited (NSTPL), a provider of satellite broadcast infrastructure services, announced the selection of Intelsat to provide satellite capacity for a new digital cable television distribution platform for India. NSTPL’s planned ‘Headend in the Sky’, or HITS platform, supports India’s national goal of completing the transition to digital broadcast television signals by 2014.
Terry Bleakley (Regional vice president, Asia-Pacific Sales, Intelsat): India has a burgeoning cable distribution market with more than 80 million homes receiving television programming via cable.
NSTPL has signed a multi-year, multi-transponder agreement for C-band capacity on Intelsat 902 at 62° East. The company will use the capacity to create a white label, turnkey channel package that can be received and distributed by multiple system and local cable operators throughout the region.
Mr. Pradip Baijal, former chairman of India’s TRAI or the Telecom Regulatory Authority, shall be the mentor for the NSTPL’s HITS project, and will provide leadership on a full-time basis. NSTPL’s offerings will be white label and will not compete with those of any other providers; rather the company will provide solutions directly to cable operators.